However, it was in 1961 that Singapore hosted its first Grand Prix in its efforts to boost tourism and spur economic growth. The first motor sports racing event was organised in Singapore as early as 1911. This remains to be examined in further research. However, the analysis also indicated that there were spectators who were more interested in the concerts held in conjunction with the race rather than the event itself. The analysis suggests that the marketing of the event had been successful as there was a high level of awareness of the event and that some spectators indicated the experience was positive and that they would attend the event again. The last section describes an analysis of spectators' blogs and attempts to shed light on the relative success of the marketing strategies employed. This is followed by a review of the marketing activities of the F1 SingTel Singapore Grand Prix. The chapter begins by examining the history behind motor sports racing events in Singapore. The purpose of this chapter is to provide readers with a better understanding of how F1 SingTel Singapore Grand Prix markets itself. Through the years, the event had been marketed using various marketing activities. AbstractIn 2008, the inaugural Formula One SingTel Singapore Grand Prix was held as the first night-time race in the history of Formula One Grand Prix.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |